WMS (Williams Interactive) Slots

Williams Interactive was formed as a wholly owned subsidiary of WMS Industries in July of 2012. WMS itself dates back to 1943 when it was founded by Harry Williams, the man behind the Tilt mechanism for Pinball machines. It would be in the 1980s and 1990s that WMS Industries would enter the home video game industry, creating poular games like Mortal Kombat and NBA Jam, and then later on in the 90s, the company began its foray into video gambling machines.

In the first half of 2012, WMS Industries acquired both Jadestone Group AB and Phantom EFX. These would at a later stage become a part of the subsidiary, Williams Interactive, and in October 2012, popular online casinos, Betsson and Unibet, entered multi-year agreements with Williams Interactive to provide premium video slot games to their registered players, meaning that products from the company would be made available to more than 12 million customers.

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Software Specialities

The company still manufactures both land-based casino machines, as well as online products for gamers, and over the years has produced some of the most popular games to the industry. Titles such as the popular Fire Queen, which brings together three reel sets, Roman Chariots, which has three miniature reel sets connected to the main reels, and Rome and Egypt, which merges two ancient civilisations into one game, have all been designed and created by Williams Interactive.

The company also expanded into the mobile gaming industry, utilising a B2B suite of interactive products based on its Play4Fun Network. With this, several of Williams Interactive’s games can be accessed via mobile device that run on both the iOS and Android operating systems.

Not only that, but Williams Interactive also take themes and people from popular culture and provide decent slot products with them, such as the Wizard of Oz, Bruce Lee, KISS: Shout it Out Loud!, Star Trek: Red Alert, and Super Monopoly Money.

Several strong progressive jackpot games have also been created by Williams Interactive over the years, and include such well-known titles as Super Jackpot Party, Kingdom of the Titans, and Temptation Queen.

Not only does the company provide slot games though, but there’s also a nice selection of table games, such as Blackjack and Roulette, which come as part of parent company, WMS.


Williams Interactive no doubt have a healthy dose of experience behind them, considering that WMS has been in the field since the early 1940s. Because of this, both the parent company, and subsequently the subsidiary both have a strong presence within the gaming industry. The catalogue of games provided by WMS and Williams Interactive on the whole is vast when compared to other developers who haven’t been around as long, such as Yggdrasil or Elk Studios. Longevity is definitely something that is on the company’s side, although in order to keep up with the younger game developers, it will need to keep itself one step ahead of the game, which is something that Williams Interactive isn’t as on the ball with for the moment.